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Fuqua School of Business
Duke University

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Publications [#273253] of Aaron C. Kay

Journal Articles

  1. Zhu, LL; Kay, AC; Eibach, RP, A test of the flexible ideology hypothesis: System justification motives interact with ideological cueing to predict political judgments, Journal of Experimental Social Psychology, vol. 49 no. 4 (July, 2013), pp. 755-758, Elsevier BV, ISSN 0022-1031 [doi]
    (last updated on 2022/08/17)

    Abstract:
    We hypothesize that the system justification motive increases individuals' susceptibility to ideological priming effects. We tested this hypothesis in a sample of 308 participants in which system justification, accessibility of meritocratic or egalitarian ideology, and judgment of a meritocratic or equal funding system were manipulated. As predicted, when the system justifying motive was activated, participants primed with meritocracy (egalitarianism) judged a meritocratic (equal) funding system as relatively more fair. The same pattern was not found when system justification motives were not activated. Theoretical implications are discussed. © 2013 Elsevier Inc.


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