Marketing Affliated Faculty Database
Marketing
Fuqua School of Business
Duke University

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Ron Shachar, Visiting Professor

Contact Info:
Office Location:  
Email Address: send me a message

Research Interests: Political Marketing, Marketing Communications, Identity Marketing

Areas of Interest:

Political Marketing (participation and voting, and candidates' strategies), Advertising (effectiveness and informativeness )
The Entertainment Industry
Branding and Multiproduct Firms
Econometrics

Curriculum Vitae


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