Research Interests for Ron Shachar

	Affliated Faculty Database Marketing Fuqua School of Business Duke University
	HOME > Fuqua > Marketing > Affliated Faculty	Search Help Login

Research Interests: Political Marketing, Marketing Communications, Identity Marketing

Areas of Interest:: Political Marketing (participation and voting, and candidates' strategies), Advertising (effectiveness and informativeness )
The Entertainment Industry
Branding and Multiproduct Firms
Econometrics