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Fuqua School of Business
Duke University
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Julie A. Edell, Associate Professor Emeritus of Business Administration

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Web Page:  http://faculty.fuqua.duke.edu/~jae6/bio/index.htm

Research Interests: Marketing Communications, Customer Relationship Management, Data Analysis/Persuasion, Affective Reactions

Areas of Interest:

Data Analysis
Advertising Effectiveness
Research Design

Curriculum Vitae

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