| Marketing : Research Interests
Professors - Dan Ariely, Behavioral Economics
- James R. Bettman, Consumer Behavior, Decision Making, Emotion and Choice
- William Boulding, Management and Leadership; Strategy and Firm Performance; Managerial Decision-Making and Consumer Response
- Tanya L. Chartrand, Consumer Behavior, Social Psychology, Social Cognition, Automaticity and Nonconscious Processes, Research Methods
- Preyas S Desai, Marketing Management, Distribution Channels, Marketing of Durable Goods
- Gavan J. Fitzsimons, Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior
- Joel C Huber, High-Technology Marketing, Marketing Strategy
- Wagner A. Kamakura, Marketing Engineering, Marketing Research, Pricing and Sales Promotions
- Mary Frances Luce, Health Care Marketing, Consumer Behavior
- Carl F. Mela, Core Marketing, Product Management
- Christine Moorman, Marketing Strategy, New Products, Consumer Behavior
- Devavrat Purohit, Marketing of High Technology, Business to Business Marketing
- Richard Staelin, Ph.D. Seminar in Marketing Models, Marketing Strategy/Modeling Marketing Phenomenon
- Wendy Wood, My research interests are in the areas of sex differences ...
Associate Professors with Tenure - Wilfred Amaldoss, Marketing Management, Pricing Strategy
- Julie A. Edell, Marketing Communications, Customer Relationship Management, Data Analysis/Persuasion, Affective Reactions
Professors Emeriti - John M McCann, Electronic Commerce
Visiting Faculty - Ron Shachar, Political Marketing, Marketing Communications, Identity Marketing
- Stacy Wood, Consumer Behavior, Branding, Creativity & Innovation
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