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Gavan Fitzsimons

F.M. Kirby Research Fellow and Professor of Marketing and Psychology
CCFP Faculty Fellow

Research Interests

• Unintended and Nonconscious Consequences of Marketing Actions
• Decision Making in Restricted Choice Environments

Education:

• PhD Marketing Columbia University - 1995
• M.B.A. Marketing and Finance The Ivey School, The University of Western Ontario - 2005
• M.Phil Marketing Columbia University - 1994
• BS Chemistry The University of Western Ontario - 1988

Recent Publications   (More Publications)

1. Irmak, Caglar, Block, L.G. & Fitzsimons, G.J. (Accepted, November, 2005). The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work. Journal of Marketing Research, 42. (in press).


2. Tavassoli, N.T. & Fitzsimons, G.J. (Submitted, 2005). Stability of Spoken and Typed Attitudes.


3. Zemack-Rugar, Y., Bettman, J.R. & Fitzsimons, G.J. (Submitted, 2005). Effects of Nonconscious Emotion on Self-Control.


4. Zemack-Rugar, Y, Fitzsimons, G.J. & Lehmann, D.R. (Submitted, 2005). You're Not the Boss of Me: Reactance-Induced Backlash to Persuasion Attempts.


5. Fitzsimons, G.J., Nunes, J. & Williams, P. (Accepted, 2005). License to Sin: The Liberating Role of Reporting Expectations. Journal of Consumer Research. (conditionally accepted).

1. School Psychology Speaker Series, North Carolina State University, Raleigh, NC., 29 August 2005
2. Marketing Speaker Series, University of South Carolina, 29 August 2005
3. Marketing Camp, Washington State University, 29 August 2005
4. Marketing Speaker Series, University of California - Berkeley, 29 August 2005
5. Marketing Speaker Series, University of Chicago, 29 August 2005

Curriculum Vitae