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Dan Ariely, James B. Duke Professor of Behavioral Economics and Professor of Sanford School of Public Policy and Economics and Professor of Business Administration and Adjunct Professor of Psychiatry and Behavioral Sciences and Faculty Network Member of The Energy Initiative and Associate of the Duke Initiative for Science & Society  

Duke Box: 104117
Email Address: dan@danariely.com
Web Page: http://www.fuqua.duke.edu/faculty/dan-ariely

Areas of Expertise

    Ph.D., Duke University, 1998
    Ph.D., University of North Carolina at Chapel Hill, 1996
    M.A., University of North Carolina at Chapel Hill, 1994
    B.A., Tel Aviv University (Israel), 1991

    Research Categories: Behavioral Economics

    Recent Publications   (More Publications)

    1. Ariely, D; Gneezy, U; Haruvy, E. "Social Norms and the Price of Zero." Journal of Consumer Psychology (January, 2018). [doi]  [abs]
    2. Tan, J; Ariely, D; Hare, B. "Bonobos respond prosocially toward members of other groups.." Scientific Reports 7.1 (November, 2017): 14733. [doi]  [abs]
    3. LeBlanc, TW; Bloom, N; Wolf, SP; Lowman, SG; Pollak, KI; Steinhauser, KE; Ariely, D; Tulsky, JA. "Triadic treatment decision-making in advanced cancer: a pilot study of the roles and perceptions of patients, caregivers, and oncologists.." Supportive Care in Cancer (November, 2017). [doi]  [abs]
    4. Zenko, Z; O'Brien, JD; Berman, CJ; Ariely, D. "Comparison of affect-regulated, self-regulated, and heart-rate regulated exercise prescriptions: Protocol for a randomized controlled trial." Psychology of Sport and Exercise 32 (September, 2017): 124-130. [doi]
    5. Chang, LL; DeVore, AD; Granger, BB; Eapen, ZJ; Ariely, D; Hernandez, AF. "Leveraging Behavioral Economics to Improve Heart Failure Care and Outcomes.." Circulation 136.8 (August, 2017): 765-772. [doi]  [abs]


    HI, I'M DAN ARIELY. I do research in behavioral economics and try to describe it in plain language. These findings have enriched my life, and my hope is that they will do the same for you.

    My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion. The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients, so I began conducting research in this area.

    I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns.

    A few years later, decision making and behavioral economics dramatically influenced my personal life when I found myself using all of the knowledge I’d accumulated in order to convince Sumi to marry me (a decision that was in my best interest but not necessarily in hers). After managing to convince her, I realized that if understanding decision-making could help me achieve this goal, it could help anyone in their daily life.

    Irrationally YoursPredictably IrrationalThe Upside of Irrationality,The (Honest) Truth About Dishonesty, the movie Dishonesty and the card game Irrational Game are my attempt to take my research findings and describe them in non academic terms, so that more people will learn about this type of research, discover the excitement of behavioral economics, and possibly use some of the insights to enrich their own lives.

    In terms of official positions, I am the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.

    My free time is spent working on a guide to the kitchen and life—Dining Without Crumbs: The Art of Eating Over the Kitchen Sink—and of course, studying the irrational ways we all behave.

    Sanford Building
    Sanford Building