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Peter A Ubel, Madge and Dennis T. McLawhorn University Professor of Fuqua School of Business and Professor of Sanford School of Public Policy and Professor of Business Administration and Professor of Medicine and Affiliate of the Duke Initiative for Science & Society and Member of Duke Cancer Institute  

Office Location: 100 Fuqua Dr, Box 90120, Room W309, Durham, NC 27708-0120
Office Phone: (919) 660-8003
Email Address: peter.ubel@duke.edu
Web Page: http://www.peterubel.com/

Areas of Expertise

  • Health Policy, Economics

Education:
M.D., University of Minnesota, Twin Cities, 1988
B.A., Carleton College, 1984

Recent Publications   (More Publications)

  1. SK Dallas, PJ Liu and PA Ubel. "Potential problems with increasing serving sizes on the Nutrition Facts label.." Appetite 95 (December, 2015): 577-584. [doi]  [abs]
  2. M Holmes-Rovner, JS Montgomery, DR Rovner, LD Scherer, J Whitfield, VC Kahn, EC Merkle, PA Ubel and A Fagerlin. "Informed Decision Making: Assessment of the Quality of Physician Communication about Prostate Cancer Diagnosis and Treatment.." Medical decision making : an international journal of the Society for Medical Decision Making 35.8 (November, 2015): 999-1009. [doi]  [abs]
  3. SY Zafar, F Chino, PA Ubel, C Rushing, G Samsa, I Altomare, J Nicolla, D Schrag, JA Tulsky, AP Abernethy and JM Peppercorn. "The utility of cost discussions between patients with cancer and oncologists.." The American journal of managed care 21.9 (September, 2015): 607-615.  [abs]
  4. PA Ubel. "The author replies.." The Hastings Center report 45.4 (July, 2015): 4. [doi]
  5. PA Ubel, DA Comerford and E Johnson. "Healthcare.gov 3.0 — Behavioral Economics and Insurance Exchanges." Obstetrical & Gynecological Survey 70.6 (June, 2015): 373-375. [doi]

Curriculum Vitae

Highlight:
I am a physician and behavioral scientist at Duke University. My research and writing explores the quirks in human nature that influence our lives — the mixture of rational and irrational forces that affect our health, our happiness and the way our society functions. (What fun would it be to tackle just the easy problems?)

I am currently exploring controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. I use the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care spending. My books include Pricing Life (MIT Press 2000) and Free Market Madness (Harvard Business Press, 2009). My newest book, Critical Decisions (HarperCollins), came out in September of 2012, and explores the challenges of shared decision making between doctors and patients.

Bio/Profile

Dr. Peter Ubel is a physician and behavioral scientist whose research and writing explores the quirks in human nature that influence people's lives — the mixture of rational and irrational forces that affect health, happiness and the way society functions.

Ubel joined the Fuqua School of Business as a Jack O. Blackburn Professor of Marketing in 2010 and holds a position in the Sanford School of Public Policy as a Professor in Public Policy, as well, specializing in health policy and economics. He previously was a Professor of Medicine and Psychology at the University of Michigan, where he taught from 2000 to 2010, and later went on to direct the Center for Behavioral and Decision Sciences in Medicine. 

His research explores controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. He uses the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care rationing. 

In his spare time, he enjoys classical piano, sports, chili peppers, and wrestling with his two young boys, and recently, playing chess.

Peter A Ubel