We've launched a new site so please go to People & Research for current information on our faculty and staff.
Areas of Expertise
MD, University of Minnesota, 1988
B.A., magna cum laude, Carleton College, 1984
Dr. Peter Ubel is a physician and behavioral scientist whose research and writing explores the quirks in human nature that influence people's lives — the mixture of rational and irrational forces that affect health, happiness and the way society functions.
Ubel joined the Fuqua School of Business as a Jack O. Blackburn Professor of Marketing in 2010 and holds a position in the Sanford School of Public Policy as a Professor in Public Policy, as well, specializing in health policy and economics. He previously was a Professor of Medicine and Psychology at the University of Michigan, where he taught from 2000 to 2010, and later went on to direct the Center for Behavioral and Decision Sciences in Medicine.
His research explores controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. He uses the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care rationing.
In his spare time, he enjoys classical piano, sports, chili peppers, and wrestling with his two young boys, and recently, playing chess.