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William M. O'Barr, Professor of Cultural Anthropology and Sociology and Linguistics

William M. O'Barr

William M. O'Barr, Ph.D. Northwestern 1969, is currently writing books about advertising and masculinity and about the history of legal anthropology. His extensive publications focus primarily on legal anthropology and include such concerns as law and politics in rural Africa, communication in trial courtrooms in America, and access to justice. His research sites have included rural villages in East Africa, trial courtrooms in the United States and Canada, and many of the organizations that are collectively referred to as "Madison Avenue." His publications include Tradition and Identity in Changing Africa (1973); Linguistics Evidence (1982); Language and Power (1984); Rules versus Relationships: The Ethnography of Legal Discourse (with John M. Conley; 1990); Fortune and Folly: The Wealth and Power of Institutional Investing (also with Conley; 1992), and Culture and the Ad: Exploring Otherness in the World of Advertising (1994); and Just Words: Language, Law and Power (The University of Chicago Press, 1998).

Contact Info:
Office Location:  135 Social Sciences, Durham, NC 27708
Office Phone:  (919) 684-8863
Email Address: send me a message
Web Page:  http://www.markets.duke.edu/~william.obarr

Teaching (Fall 2016):

  • CULANTH 170.01, ADVERTISING/SOCIETY: GLOBAL Synopsis
    Friedl Bdg 204, Tu 03:05 PM-05:35 PM
    (also cross-listed as ICS 169.01, LINGUIST 170.01, SOCIOL 160.01, VMS 170.01)
Education:

Ph.D.Northwestern University1970
M.A.Northwestern University1966
B.A.Emory University1964
Specialties:

Legal Anthropology
Popular Culture
Mass Culture
Globalization of Culture
Africa
Research Interests: Anthropology and law (current project: book in porogress on the history of theory in legal anthropology), advertising and society (current project: continued development of my online book about advertising and society at www.adtextonline.org and field research in the advertising traditions of England, Russia, and other countries)

William M. O'Barr, Ph.D. Northwestern 1969, is currently writing books about advertising and masculinity and about the history of legal anthropology. His extensive publications focus primarily on legal anthropology and include such concerns as law and politics in rural Africa, communication in trial courtrooms in America, and access to justice. His research sites have included rural villages in East Africa, trial courtrooms in the United States and Canada, and many of the organizations that are collectively referred to as "Madison Avenue." His publications include Tradition and Identity in Changing Africa (1973); Linguistics Evidence (1982); Language and Power (1984); Rules versus Relationships: The Ethnography of Legal Discourse (with John M. Conley; 1990); Fortune and Folly: The Wealth and Power of Institutional Investing (also with Conley; 1992), and Culture and the Ad: Exploring Otherness in the World of Advertising (1994); and Just Words: Language, Law and Power (The University of Chicago Press, 1998).

Areas of Interest:

Legal anthropology
sociolinguistics
discourse analysis
Africa
US

Keywords:

Legal anthropology • sociolinguistics • discourse analysis • Africa • US

Current Ph.D. Students   (Former Students)

  • Jason Cross -- JD/PhD  
Postdocs Mentored

  • Jan French (January 1, 1998 - 2004)  
Recent Publications   (More Publications)

  1. WM O'Barr, A History of Theory in Legal Anthropology, manual (February, 2014)
  2. WMO Barr, Native Americans in Advertising, in ADTextonline.org, manual (April, 2013)
  3. WM O'Barr, Combining Approahces: Some Reflections on Two Decades of Collaborative Research, POLAR, vol. 22 (January, 2013)
  4. W.M. O'Barr, Sexuality, Race, and Ethnicity in Advertising, in ADText (Summer, 2012), ISBN www.adtextonline.org.
  5. WMO Barr, Super Bowl Commercials: America’s Annual Festival of Advertising, in ADText, manual (Spring, 2012), ISBN www.adtextonline.org


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