Professor Emeritus
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| Office: |
253 Soc-Psych |
| Phone: |
(919) 660-5628 |
| Email Address: |   |
| Fax: |
(919) 660-5623 |
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| Areas of Interest: |
Mass Communication/Public Opinion,
Political Sociology,
Quantitative Methodology
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| My continuing research interest focuses on large-scale social units, their principles of organization and the processes by which they survive. I am particularly interested in the coercive and voluntaristic processes that shape individual conformity to organizational needs and experiences. Much of my current work is devoted to the (NSF supported) Quebec Referendum Study, which is intended to shed light on how events and their representation to people mobilize and alter support for regimes.
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