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Publications of Gavan Fitzsimons    :chronological  combined  bibtex listing:

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Journal Articles

  1. Irmak, Caglar, Block, L.G. & Fitzsimons, G.J. (November, 2005). The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work. Journal of Marketing Research, 42. (in press).
  2. Fitzsimons, G.J., Nunes, J. & Williams, P. (2005). License to Sin: The Liberating Role of Reporting Expectations. Journal of Consumer Research. (conditionally accepted).
  3. Williams, P., Block, L.G. & Fitzsimons, G.J. (2005). When Asking Questions About Health Behaviors Helps versus Hurts. Social Influences. (conditionally accepted).
  4. Honea, H., Morales, A.C. & Fitzsimons, G.J. (2005). 1=2: When A Singular Experience Leads to Dissociated Evaluations. Journal of Consumer Psychology. (in press).
  5. Machin, J.E. & Fitzsimons, G.J. (2005). Marketing by Mistake: The Unintended Consequences of Consumer Research. Applying Social Cognition to Consumer-Focused Strategy. (in press).
  6. Posavak, S.S., Fitzsimons, G.J., Kardes, F.R. & Sanbonmatsu, D.M. (2005). Implications of Selective Processing for Marketing Managers. Applying Social Cognition to Consumer-Focused Strategy. (in press).
  7. Posavak, S.S., Kardes, F.R., Sanbonmatsu, D.M. & Fitzsimons, G.J. (2005). Blissful Insularity: When Brands are Judged in Isolation from Competitors. Marketing Letters. (in press).
  8. Williams, P., Fitzsimons, G.J. & Block, L.G. (2004). When Consumers Don't Recognize "Benign" Intentions Questions as Persuasion Attempts. Journal of Consumer Research, 21(3), 540-550.
  9. Sengupta, J. & Fitzsimons, G.J. (2004). The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions. Journal of Consumer Research, 21(3), 705-711.
  10. Posavak, S.S., Sanbonmatsu, D.M., Kardes, F.R. & Fitzsimons, G.J. (2004). The Brand Positivity Effect: When Evaluation Confers Preference. Journal of Consumer Research, 21(3).
  11. Fitzsimons, G.J & Lehmann, D.R. (2004). Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses. Marketing Science, 23(1), 82-94.
  12. Morwitz, V.G. & Fitzsimons, G.J. (2004). The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?. Journal of Consumer Psychology, 14(1 & 2), 64-74.
  13. Fitzsimons, G.J., Hutchinson, J.W., Williams, P., Alba, J.W., Chartrand, T.L., Huber, J. Kardes, F.R., Menon, G., Raghubir, P., Russo, J.E., Shiv, B. & Tavassoli, N.T. (2002). Non-Conscious Influences on Consumer Choice. Marketing Letters, 13(3), 267-277.
  14. Fitzsimons, G.J. & Shiv, B. (2001). Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making. Journal of Consumer Research, 28(2), 224-238.
  15. Bradlow, E.T. & Fitzsimons, G.J. (2001). Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research, 38(2), 254-261.
  16. Fitzsimons, G.J., & Williams, P. (2000). Asking Questions can Change Behavior: Does It Do So Automatically or Effortfully?. Journal of Experimental Psychology: Applied, 6(3), 195-206.
  17. Fitzsimons, G.J. (2000). Consumer Response To Stockouts. Journal of Consumer Research, 27(2), 249-266.
  18. Sengupta, J. & Fitzsimons, G.J. (2000). The Effects of Analysing Reasons for Brand Preference: Disruption or Reinforcement. Journal of Marketing Research, 37(3), 318-330.
  19. Zhang, D. & Fitzsimons, G.J. (1999). Choice Process Satisfaction: The Influence of Attribute Alignability and Option Limitation. Organizational Behavior and Human Decision Processes, 77(3), 192-214.
  20. Holbrook, M.B., Block, L.G. & Fitzsimons, G.J. (1998). Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis. Consumptio, Markets and Culture, 2(1), 1-56.
  21. Fitzsimons, G.J. & Morwitz, V. (June, 1996). The Effect of Measuring Intent On Brand Level Purchase Behavior. Journal of Consumer Research, 23, 1-11.
  22. Capon, N., Fitzsimons, G.J. & Prince, R.A. (1996). An Individual Level Analysis of the Mutual Fund Purchase Decision. Journal of Financial Services Research, 10, 59-82.
  23. Tavassoli, N.T., Shultz II, C.J. & Fitzsimons, G.J. (September/October, 1995). Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude Toward the Ad?. Journal of Advertising Research, 35, 61-72.
  24. Capon, N, Fitzsimons, G.J. & Weingarten, R. (1994). Affluent Investors and Mutual Fund Purchases. International Journal of Bank Marketing, 12(3), 17-25.
  25. Boulding, W., Moore, M.C., Staelin, R. Corfman, K.P., Dickson, P.R., Fitzsimons, G.J., Gupta, S., Lehmann, D.R., Mitchell, D.J., Urbany, J.E. & Weitz, B.A. (1994). Understanding Managers' Strategic Decision Making Process. Marketing Letters, 5(4), 413-426.

Articles Submitted

  1. Tavassoli, N.T. & Fitzsimons, G.J. (2005). Stability of Spoken and Typed Attitudes.
  2. Zemack-Rugar, Y., Bettman, J.R. & Fitzsimons, G.J. (2005). Effects of Nonconscious Emotion on Self-Control.
  3. Zemack-Rugar, Y, Fitzsimons, G.J. & Lehmann, D.R. (2005). You're Not the Boss of Me: Reactance-Induced Backlash to Persuasion Attempts.
  4. Anderson, E., Fitzsimons, G.J. & Simester, D. (2005). Mitigating the Costs of Stockouts.
  5. Chartrand, T.L., Dalton, A.N. & Fitzsimons, G.J. (2005). Nonconscious Reactance.
  6. Fitzsimons, G.M., Chartrand, T.L. & Fitzsimons, G.J. (2005). Behavioral Response to Subliminal Brand Exposure.
  7. Levav, J. & Fitzsimons, G.J. (2005). Asking Questions and Changing Behavior: The Role of Ease of Representation.
  8. Morales, A.C. & Fitzsimons, G.J. (2005). Product Contagion: Changing Consumer Evaluations Through Physical Contact with "Disgusting" Products.
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