Research Interests for Gavan Fitzsimons

Recent Publications   (search)

1. Irmak, Caglar, Block, L.G. & Fitzsimons, G.J., The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work, Journal of Marketing Research, vol. 42 (November, 2005) (in press.).
2. Tavassoli, N.T. & Fitzsimons, G.J., Stability of Spoken and Typed Attitudes (Submitted, 2005).
3. Zemack-Rugar, Y., Bettman, J.R. & Fitzsimons, G.J., Effects of Nonconscious Emotion on Self-Control (Submitted, 2005).
4. Zemack-Rugar, Y, Fitzsimons, G.J. & Lehmann, D.R., You're Not the Boss of Me: Reactance-Induced Backlash to Persuasion Attempts (Submitted, 2005).
5. Fitzsimons, G.J., Nunes, J. & Williams, P., License to Sin: The Liberating Role of Reporting Expectations, Journal of Consumer Research (2005) (conditionally accepted.).