| Publications [#328871] of Grainne Fitzsimons
search PubMed.Journal Articles
- Fitzsimons, GJ; Nunes, JC; Williams, P (2007). License to Sin: The Liberating Role of Reporting Expectations. Journal of Consumer Research, 34(1), 22-31.
(last updated on 2024/03/28)
Abstract: This research examines the impact of asking intention questions about
"vice behaviors," or behaviors about which respondents simultaneously hold
both negative explicit and positive implicit attitudes. Asking questions
about the likelihood of engaging in behaviors for which respondents
maintain conflicting attitude structures appears to give respondents a
"license to sin," resulting in increased rates of behavior versus those of
a control group not asked intention questions. However, when provided with
defensive tools that highlight the negative explicit component of their
attitudes toward the behaviors, respondents are able to dampen the
increase in behavior caused by the act of prediction. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc..
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