John W Payne, Joseph J Ruvane Jr Professor of Fuqua School of Business and Psychology and Neuroscience

John W Payne

Joseph J Ruvane Jr Professor of Fuqua School of Business and Psychology and Neuroscience
PhD, University of California, Irvine, 1973
mailing address: Fuqua Sch of Bus Durham, NC 27708
office: Fuqua Sch of Bus
email:

research interests | publications | courses | lab web site | curriculum vita

Research Summary:
 Decision Behavior, Consumer Choice, Risk Taking, Stress Effects on Decision Making, Contingent Valuation of Natural Resources, Jury Decision Making, Probabilistic Judgments

Representative Publications:   (More Publications)

  1. Payne, J.W. It is whether you win or lose: The importance of overall probabilities of winning or losing in risky choice. Journal of Risk and Uncertainty.
  2. Payne, J. W. & Bettman, J. R. (2004). Walking with the scarecrow: The information-processing approach to decision research. Blackwell Handbook of Judgment and Decision Making.
  3. Shiv, B., Edell, J. A., & Payne, J. W. (2004). Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages?. Journal of Consumer Research, 31, 199-208.
  4. Payne, J. W., & Bettman, J. R. (2002). Choice selection. The Encyclopedia of Cognitive Science.
  5. Luce, M. F., Payne, J.W., & Bettman, J. R. (2001). The emotional nature of decision trade-offs. Wharton on Making Decisions, 17-35.

Courses (Fall 2009):

  • Ba 525.01, Behavior decision theory
    Fuqua sg, W 08:45 AM-11:15 AM