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James R. Bettman, Burlington Industries Professor of Business Administration and Professor of Psychology & Neuroscience and Faculty Network Member of Duke Institute for Brain Sciences

James R. Bettman
Contact Info:
Office Location:  Fuqua Sch of Bus, Durham, NC 27708
Email Address:   send me a message
Web Page:   https://faculty.fuqua.duke.edu/~jrb12/bio/

Teaching (Fall 2017):

  • Ba 962.01, Sem consumer behavior Synopsis
    Fuqua des, Tu 01:25 PM-04:30 PM
Education:

Ph.D.Yale University1969
M.Phil.Yale University1969
B.A.Yale University1965
Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Areas of Interest:

Consumer Decision Making

Curriculum Vitae
Recent Publications   (More Publications)   (search)

  1. Escalas, JE; Bettman, JR (2017). Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging. Journal of Advertising, 46(2), 297-308. [doi]
  2. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL (2016). “ Paper or Plastic?”: How We Pay Influences Post-Transaction Connection. Journal of Consumer Research, 42(5), 688-708. [doi]
  3. Cavanaugh, LA; Bettman, JR; Luce, MF (2015). Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption. Journal of Marketing Research, 52(5), 657-673. [doi]
  4. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J; Escalas, JE; Bettman, JR "Contemplating the futures of brandingBrand relationships and self-identity: Consumer use of celebrity meaning to repair a compromised identity." Strong Brands, Strong Relationships. June, 2015: 395-414. [doi]
  5. Bettman, JR; Escalas, JE "The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information." Routledge Companion to Identity and Consumption. Ed. Ruvio, AA; Belk, RW Routledge, February, 2015: 366-374.

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