Publications [#311876] of James R. Bettman

Journal Articles

1. BURKE, M; BELCH, GE; LUTZ, RJ; BETTMAN, JR (1979). Affirmative Disclosure In Home Purchasing. Journal of Consumer Affairs, 13(2), 297-310. [Gateway.cgi], [doi]
   (last updated on 2024/04/19)

   Abstract:
   This paper investigates significant gaps in the information available to prospective home buyers as perceived by recent purchasers. The gaps in available information perceived by recent purchasers included the fair value of the house, its structural condition, and the ambience of the neighborhood. It was found that independent or personal sources were used for subjective information while objective data tended to be obtained from marketer‐dominated sources. Copyright © 1979, Wiley Blackwell. All rights reserved