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Research Interests for James R. Bettman

Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Adaptation, Psychological, Adolescent, Adult, Affect, Attention, Awareness, Brain Mapping, Cerebral Cortex, Choice Behavior, Cognition, Cognitive Dissonance, Decision Making, Emotions, Female, Gambling, Humans, Image Processing, Computer-Assisted, Individuality, Logistic Models, Magnetic Resonance Imaging, Male, Middle Aged, Motivation, Nerve Net, Neuropsychological Tests, Oxygen, Predictive Value of Tests, Probability, Psychology, Questionnaires, Reward, Risk-Taking, Social Behavior, Thinking, Unconscious (Psychology), Young Adult
Recent Publications   (search)
  1. Escalas, JE; Bettman, JR, Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging, Journal of Advertising, vol. 46 no. 2 (April, 2017), pp. 297-308, Informa UK Limited [doi].
  2. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL, “Paper or Plastic?”: How We Pay Influences Post-Transaction Connection, Journal of Consumer Research, vol. 42 no. 5 (February, 2016), pp. 688-708, Oxford University Press (OUP) [doi].
  3. Cavanaugh, LA; Bettman, JR; Luce, MF, Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption, Journal of Marketing Research, vol. 52 no. 5 (October, 2015), pp. 657-673, SAGE Publications [doi].
  4. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J; Escalas, JE; Bettman, JR, Strong Brands, Strong Relationships, in Strong Brands, Strong Relationships (June, 2015), pp. 395-414, Routledge [doi].
  5. Escalas, JE; Bettman, JR, Managing Brand Meaning through Celebrity Endorsement, in Brand Meaning Management, vol. 12 (May, 2015), pp. 29-52, Emerald Group Publishing Limited [doi[abs].

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