Publications [#274142] of Richard P. Larrick

Papers Published

1. Heath, C; Larrick, RP; Wu, G (1999). Goals as reference points.. Cognitive psychology, 38(1), 79-109. [10090799], [doi]
   (last updated on 2024/04/24)

   Abstract:
   We argue that goals serve as reference points and alter outcomes in a manner consistent with the value function of Prospect Theory (Kahneman & Tversky, 1979; Tversky & Kahneman, 1992). We present new evidence that goals inherit the properties of the value function-not only a reference point, but also loss aversion and diminishing sensitivity. We also use the value function to explain previous empirical results in the goal literature on affect, effort, persistence, and performance.