Wendy Wood, James B. Duke Professor of Psychology and Neuroscience

Wendy Wood

James B. Duke Professor of Psychology and Neuroscience
Ph.D., University of Massachusetts, Amherst, 1980
mailing address: Box 90086 Durham, NC 27708-0085
email:
phone: (919) 660-5785

research interests | publications | curriculum vita

Research Summary:
 http://www.duke.edu./~wwood

Representative Publications:   (More Publications)

  1. B. Verplanken, & W. Wood (2006). Changing and breaking consumer habits. Journal of Public Policy and Marketing, 25, 90-103.
  2. Wood, W., & Neal, D. T. (2007). A new look at habits and the habit-goal interface. Psychological Review, 114(843-863).
  3. Ji, M., & Wood, W (2007). Purchase and consumption habits: Not always what you intend. Journal of Consumer Psychology, 17, 261-276.
  4. Lynch, J. G., & Wood, W (2006). Special issue editors’ statement: Helping consumers help themselves. Journal of Public Policy & Marketing, 25, 1-7.