Wendy Wood, James B. Duke Professor of Psychology and Neuroscience

Research Summary:
http://www.duke.edu./~wwood

Specialties:

Social Psychology

Representative Publications:   (More Publications)   (search)

1. B. Verplanken, & W. Wood (2006). Changing and breaking consumer habits. Journal of Public Policy and Marketing, 25, 90-103.
2. Wood, W., & Neal, D. T. (2007). A new look at habits and the habit-goal interface. Psychological Review, 114(843-863).
3. Ji, M., & Wood, W (2007). Purchase and consumption habits: Not always what you intend. Journal of Consumer Psychology, 17, 261-276.
4. Lynch, J. G., & Wood, W (2006). Special issue editors’ statement: Helping consumers help themselves. Journal of Public Policy & Marketing, 25, 1-7.

Current Ph.D. Students   (Former Students)

• Anthony Pascoe  
• Aner Tal  
• Melissa Guerrero Witt  

Postdocs Mentored

• Jeffrey Quinn (2005 - 2006)  
• David Neal (2004 - present)  
• Tarcan Kumkale (June, 2003 - June, 2005)