Research Interests for Wendy Wood

Research Interests:

http://www.duke.edu./~wwood

Representative Publications
  1. B. Verplanken, & W. Wood, Changing and breaking consumer habits, Journal of Public Policy and Marketing, vol. 25 (2006), pp. 90-103.
  2. Wood, W., & Neal, D. T., A new look at habits and the habit-goal interface, Psychological Review, vol. 114 no. 843-863 (2007).
  3. Ji, M., & Wood, W, Purchase and consumption habits: Not always what you intend, Journal of Consumer Psychology, vol. 17 (2007), pp. 261-276.
  4. Lynch, J. G., & Wood, W, Special issue editors’ statement: Helping consumers help themselves, Journal of Public Policy & Marketing, vol. 25 (2006), pp. 1-7.