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| Gavan J. Fitzsimons, Edward and Rose Donnell Professor of Fuqua School of Business and Professor of Psychology & Neuroscience and Professor of Business Administration and Affiiliate of Center for Child and Family Policy
 - Contact Info:
- Education:
| M.B.A. Marketing and Finance | The Ivey School, The University of Western Ontario | 2005 |
| Ph.D. | Columbia University | 1995 |
| M.Phil. | Columbia University | 1994 |
| M.B.A. | University of Western Ontario (Canada) | 1991 |
| B.S. | University of Western Ontario (Canada) | 1988 |
| BS Chemistry | The University of Western Ontario | 1988 |
- Specialties:
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Children and Marketing
- Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior
- Areas of Interest:
- Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments
- Curriculum Vitae
- Current Ph.D. Students
(Former Students)
- Recent Publications
(More Publications)
(search)
- (2018). Erratum. Journal of Consumer Research, 44(5), 1174-1174. [doi]
- Acikalin, MY; Watson, KK; Fitzsimons, GJ; Platt, ML (2018). Rhesus macaques form preferences for brand logos through sex and social status based advertising.. PloS one, 13(2), e0193055. [doi] [abs]
- Wu, F; Samper, A; Morales, AC; Fitzsimons, GJ (2017). It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment. Journal of Consumer Research, 44(3), 651-672. [doi]
- Zemack-Rugar, Y; Moore, SG; Fitzsimons, GJ (2017). Just do it! Why committed consumers react negatively to assertive ads. Journal of Consumer Psychology, 27(3), 287-301. [doi]
- Brick, DJ; Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ (2017). Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction. Journal of Consumer Research. [doi]
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