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Gavan J. Fitzsimons, Edward and Rose Donnell Distinguished Professor of Fuqua School of Business and Professor of Psychology & Neuroscience and Professor of Business Administration and Affiiliate of Center for Child and Family Policy

Gavan J. Fitzsimons
Contact Info:
Office Location:  Fuqua School, Durham, NC 27708
Office Phone:  (919) 660-7793
Email Address:   send me a message
Web Page:


Ph.D.Columbia University1995
M.B.A. Marketing and FinanceThe Ivey School, The University of Western Ontario2005
M.Phil.Columbia University1994
M.B.A.University of Western Ontario (Canada)1991
B.S.University of Western Ontario (Canada)1988
BS ChemistryThe University of Western Ontario1988

Children and Marketing
Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Areas of Interest:

Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments

Curriculum Vitae
Current Ph.D. Students   (Former Students)

    Recent Publications   (More Publications)   (search)

    1. Datta, N; Bidopia, T; Datta, S; Mittal, G; Alphin, F; Marsh, EJ; Fitzsimons, GJ; Strauman, TJ; Zucker, NL (2020). Meal skipping and cognition along a spectrum of restrictive eating.. Eat Behav, 39, 101431. [doi]  [abs]
    2. Kerckhove, AV; Lunardo, R; Fitzsimons, GJ (2020). Monetary scarcity leads to increased desire for assortment. Journal of the Association for Consumer Research, 5(4), 377-390. [doi]  [abs]
    3. Wu, EC; Moore, SG; Fitzsimons, GJ (2020). Erratum: Wine for the table: Self-construal, group size, and choice for self and others (Journal of Consumer Research DOI: 10.1093/jcr/ucy082). Journal of Consumer Research, 46(6), 1125. [doi]  [abs]
    4. Wu, EC; Moore, SG; Fitzsimons, GJ (2019). Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others. Journal of Consumer Research, 46(3), 508-527. [doi]  [abs]
    5. Liu, PJ; Dallas, SK; Fitzsimons, GJ; Price, LL; Reczek, RW (2019). A Framework for Understanding Consumer Choices for Others. Journal of Consumer Research, 46(3), 407-434. [doi]  [abs]

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