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Gavan J. Fitzsimons, Edward and Rose Donnell Professor of Fuqua School of Business and Professor of Psychology & Neuroscience and Professor of Business Administration and Affiiliate of Center for Child and Family Policy

Gavan J. Fitzsimons
Contact Info:
Office Location:  Fuqua School, Durham, NC 27708
Office Phone:  (919) 660-7793
Email Address:   send me a message
Web Page:   http://www.fuqua.duke.edu/faculty/gavan-fitzsimons

Education:

Ph.D.Columbia University1995
M.B.A. Marketing and FinanceThe Ivey School, The University of Western Ontario2005
M.Phil.Columbia University1994
M.B.A.University of Western Ontario (Canada)1991
B.S.University of Western Ontario (Canada)1988
BS ChemistryThe University of Western Ontario1988
Specialties:

Children and Marketing
Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Areas of Interest:

Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments

Curriculum Vitae
Current Ph.D. Students   (Former Students)

    Recent Publications   (More Publications)   (search)

    1. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ (2019). Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense. Journal of Consumer Research, 45(6), 1164-1193. [doi]  [abs]
    2. Sullivan, NJ; Fitzsimons, GJ; Platt, ML; Huettel, SA (2019). Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices.. Psychol Sci, 30(2), 273-287. [doi]  [abs]
    3. Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ (2019). Too much of a good thing? Consumer response to strategic changes in brand image. International Journal of Research in Marketing. [doi]  [abs]
    4. Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ (2018). The perils of self-brand connections: Consumer response to changes in brand meaning. Psychology and Marketing, 35(11), 818-829. [doi]  [abs]
    5. Brick, DJ; Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ (2018). Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079. Journal of Consumer Research, 44(5), 1174. [doi]  [abs]

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