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| Gavan J. Fitzsimons, Edward and Rose Donnell Professor of Fuqua School of Business and Professor of Psychology & Neuroscience and Professor of Business Administration and Affiiliate of Center for Child and Family Policy
 - Contact Info:
- Education:
| Ph.D. | Columbia University | 1995 |
| M.B.A. Marketing and Finance | The Ivey School, The University of Western Ontario | 2005 |
| M.Phil. | Columbia University | 1994 |
| M.B.A. | University of Western Ontario (Canada) | 1991 |
| B.S. | University of Western Ontario (Canada) | 1988 |
| BS Chemistry | The University of Western Ontario | 1988 |
- Specialties:
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Children and Marketing
- Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior
- Areas of Interest:
- Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments
- Curriculum Vitae
- Current Ph.D. Students
(Former Students)
- Recent Publications
(More Publications)
(search)
- Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ (2019). Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense. Journal of Consumer Research, 45(6), 1164-1193. [doi] [abs]
- Sullivan, NJ; Fitzsimons, GJ; Platt, ML; Huettel, SA (2019). Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices.. Psychol Sci, 30(2), 273-287. [doi] [abs]
- Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ (2019). Too much of a good thing? Consumer response to strategic changes in brand image. International Journal of Research in Marketing. [doi] [abs]
- Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ (2018). The perils of self-brand connections: Consumer response to changes in brand meaning. Psychology and Marketing, 35(11), 818-829. [doi] [abs]
- Brick, DJ; Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ (2018). Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079. Journal of Consumer Research, 44(5), 1174. [doi] [abs]
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