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| Gavan J. Fitzsimons, Edward and Rose Donnell Distinguished Professor of Fuqua School of Business and Professor of Psychology & Neuroscience and Professor of Business Administration and Affiiliate of Center for Child and Family Policy
 - Contact Info:
- Education:
| Ph.D. | Columbia University | 1995 |
| M.B.A. Marketing and Finance | The Ivey School, The University of Western Ontario | 2005 |
| M.Phil. | Columbia University | 1994 |
| M.B.A. | University of Western Ontario (Canada) | 1991 |
| B.S. | University of Western Ontario (Canada) | 1988 |
| BS Chemistry | The University of Western Ontario | 1988 |
- Specialties:
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Children and Marketing
- Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior
- Areas of Interest:
- Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments
- Curriculum Vitae
- Current Ph.D. Students
(Former Students)
- Recent Publications
(More Publications)
(search)
- Wu, EC; Moore, SG; Fitzsimons, GJ (2020). Erratum: Wine for the table: Self-construal, group size, and choice for self and others (Journal of Consumer Research DOI: 10.1093/jcr/ucy082). Journal of Consumer Research, 46(6), 1125. [doi] [abs]
- Wu, EC; Moore, SG; Fitzsimons, GJ (2019). Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others. Journal of Consumer Research, 46(3), 508-527. [doi] [abs]
- Liu, PJ; Dallas, SK; Fitzsimons, GJ; Price, LL; Reczek, RW (2019). A Framework for Understanding Consumer Choices for Others. Journal of Consumer Research, 46(3), 407-434. [doi] [abs]
- Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ (2019). The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions. Management Science, 65(7), 3353-3381. [doi] [abs]
- Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ (2019). Too much of a good thing? Consumer response to strategic changes in brand image. International Journal of Research in Marketing, 36(2), 264-280. [doi] [abs]
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