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Research Interests for Gavan J. Fitzsimons

Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Keywords:
Adult, Affect, Behavior Control, Humans, Intention, Models, Psychological, Policy, Questionnaires, Rationalization, Social Behavior, Students, Unconscious (Psychology)
Recent Publications   (search)
  1. Erratum, Journal of Consumer Research, vol. 44 no. 5 (February, 2018), pp. 1174-1174 [doi].
  2. Acikalin, MY; Watson, KK; Fitzsimons, GJ; Platt, ML, Rhesus macaques form preferences for brand logos through sex and social status based advertising., Plos One, vol. 13 no. 2 (January, 2018), pp. e0193055 [doi[abs].
  3. Gaustad, T; Samuelsen, BM; Warlop, L; Fitzsimons, GJ, The perils of self-brand connections: Consumer response to changes in brand meaning, Psychology and Marketing (January, 2018) [doi[abs].
  4. Wu, F; Samper, A; Morales, AC; Fitzsimons, GJ, It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment, Journal of Consumer Research, vol. 44 no. 3 (October, 2017), pp. 651-672 [doi].
  5. Zemack-Rugar, Y; Moore, SG; Fitzsimons, GJ, Just do it! Why committed consumers react negatively to assertive ads, Journal of Consumer Psychology, vol. 27 no. 3 (July, 2017), pp. 287-301 [doi].

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