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James R. Bettman, Burlington Industries Professor of Business Administration and Professor of Psychology & Neuroscience and Faculty Network Member of Duke Institute for Brain Sciences

James R. Bettman
Contact Info:
Office Location:  Fuqua Sch Of Bus, Durham, NC 27708
Email Address:   send me a message
Web Page:

Teaching (Spring 2019):

  • Ba 991.02, Selected topics Synopsis
    Fuqua 14, Tu 01:30 PM-04:30 PM

Ph.D.Yale University1969
M.Phil.Yale University1969
B.A.Yale University1965
Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Areas of Interest:

Consumer Decision Making

Curriculum Vitae
Recent Publications   (More Publications)   (search)

  1. Escalas, JE; Bettman, JR (2017). Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging. Journal of Advertising, 46(2), 297-308. [doi]
  2. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL (2016). “Paper or Plastic?”: How We Pay Influences Post-Transaction Connection. Journal of Consumer Research, 42(5), 688-708. [doi]
  3. Cavanaugh, LA; Bettman, JR; Luce, MF (2015). Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption. Journal of Marketing Research, 52(5), 657-673. [doi]
  4. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J; Escalas, JE; Bettman, JR "Strong Brands, Strong Relationships." Strong Brands, Strong Relationships. Routledge, June, 2015: 395-414. [doi]
  5. Escalas, JE; Bettman, JR "Managing Brand Meaning through Celebrity Endorsement." Brand Meaning Management. Emerald Group Publishing Limited, May, 2015: 29-52. [doi]  [abs]

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