Psychology and Neuroscience Faculty Database
Psychology and Neuroscience
Arts & Sciences
Duke University

 HOME > Arts & Sciences > pn > Faculty    Search Help Login pdf version printable version 

Research Interests for James R. Bettman

Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Keywords:
Adaptation, Psychological, Adolescent, Adult, Affect, Attention, Awareness, Brain Mapping, Cerebral Cortex, Choice Behavior, Cognition, Cognitive Dissonance, Decision Making, Emotions, Female, Gambling, Humans, Image Processing, Computer-Assisted, Individuality, Logistic Models, Magnetic Resonance Imaging, Male, Middle Aged, Motivation, Nerve Net, Neuropsychological Tests, Oxygen, Predictive Value of Tests, Probability, Psychology, Questionnaires, Reward, Risk-Taking, Social Behavior, Thinking, Unconscious (Psychology), Young Adult
Recent Publications   (search)
  1. Escalas, JE; Bettman, JR, Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging, Journal of Advertising, vol. 46 no. 2 (April, 2017), pp. 297-308 [doi].
  2. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL, “ Paper or Plastic?”: How We Pay Influences Post-Transaction Connection, Journal of Consumer Research, vol. 42 no. 5 (February, 2016), pp. 688-708 [doi].
  3. Cavanaugh, LA; Bettman, JR; Luce, MF, Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption, Journal of Marketing Research, vol. 52 no. 5 (October, 2015), pp. 657-673 [doi].
  4. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J; Escalas, JE; Bettman, JR, Contemplating the futures of brandingBrand relationships and self-identity: Consumer use of celebrity meaning to repair a compromised identity, in Strong Brands, Strong Relationships (June, 2015), pp. 395-414 [doi].
  5. Bettman, JR; Escalas, JE, The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information, in Routledge Companion to Identity and Consumption, edited by Ruvio, AA; Belk, RW (February, 2015), pp. 366-374, Routledge.

Duke University * Arts & Sciences * Faculty * Staff * Grad * Postdocs * Reload * Login