Wendy Wood, James B. Duke Professor of Psychology and Neuroscience

Wendy Wood
Contact Info:
Office Location: 
Office Phone:  (919) 660-5785
Email Address:   send me a message
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Ph.D.University of Massachusetts, Amherst1980
M.S.University of Massachusetts, Amherst1978
B.S.University of Illinois, Champaign1975

Social Psychology
Research Interests:


Areas of Interest:

evolutionary models of human sex differences
attitudes and social influence
habits and behavior change

Curriculum Vitae
Current Ph.D. Students   (Former Students)

Postdocs Mentored

Representative Publications   (More Publications)   (search)

  1. B. Verplanken, & W. Wood (2006). Changing and breaking consumer habits. Journal of Public Policy and Marketing, 25, 90-103.
  2. Wood, W., & Neal, D. T. (2007). A new look at habits and the habit-goal interface. Psychological Review, 114(843-863).
  3. Ji, M., & Wood, W (2007). Purchase and consumption habits: Not always what you intend. Journal of Consumer Psychology, 17, 261-276.
  4. Lynch, J. G., & Wood, W (2006). Special issue editors’ statement: Helping consumers help themselves. Journal of Public Policy & Marketing, 25, 1-7.