Wagner A. Kamakura, Ford Motor Company Professor of Global Marketing

Office Location:  
Email Address: send me a message
Web Page:  http://faculty.fuqua.duke.edu/~kamakura/bio/index.htm

Research Interests: Marketing Engineering, Marketing Research, Pricing and Sales Promotions

Areas of Interest:

Market Segmentation and Structure
Database Marketing
Consumer Choice Behavior
Marketing Research Methods
Marketing Models