Publications [#352544] of Lisa A. Gennetian

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Journal Articles

  1. Gennetian, LA; Coskun, LZ; Kennedy, JL; Kuchirko, Y; Aber, JL. "The Impact of Default Options for Parent Participation in an Early Language Intervention.." Journal of child and family studies 29.12 (December, 2020): 3565-3574. [doi]
    (last updated on 2026/01/18)

    Abstract:
    In this study we tested, via a randomized control study design, different enrollment options for a scaled city-wide text-based early learning program among 405 mothers who were receiving newborn home visiting services. We found that when automatically enrolled with a voluntary option to opt out, 88.7 percent of mothers in the experimental group stayed in the program and continued to receive the text-based content over the course of 26 weeks. In contrast, only 1 percent of mothers in the control group who heard about the text-based program through conventional recruitment flyers voluntarily enrolled in the program. Opt-out and opt-in patterns did not differ by characteristics typically considered as interfering with program participation: low income status, first-time motherhood status, total number of children, maternal language, flagging for depressive symptoms, and household residential instability. Findings suggest that automatic enrollment might be an effective engagement strategy for text- and similar digitally-based early childhood programs.

Lisa A. Gennetian

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