Publications [#356968] of Lisa A. Gennetian

We've launched a new site so please go to People & Research for current information on our faculty and staff.

Journal Articles

  1. Hill, Z; Spiegel, M; Gennetian, L; Hamer, K-A; Brotman, L; Dawson-McClure, S. "Behavioral Economics and Parent Participation in an Evidence-Based Parenting Program at Scale.." Prevention science : the official journal of the Society for Prevention Research 22.7 (October, 2021): 891-902. [doi]
    (last updated on 2026/01/20)

    Abstract:
    Evidence-based and culturally relevant parenting programs strengthen adults' capacity to support children's health and development. Optimizing parent participation in programs implemented at scale is a prevailing challenge. Our collaborative team of program developers, implementers, and researchers applied insights from the field of behavioral economics (BE) to support parent participation in ParentCorps-a family-centered program delivered as an enhancement to pre-kindergarten-as it scaled in a large urban school district. We designed a bundle of BE-infused parent outreach materials and successfully showed their feasibility in site-level randomized pilot implementation. The site-level study did not show a statistically significant impact on family attendance. A sub-study with a family-level randomization design showed that varying the delivery time of BE-infused digital outreach significantly increased the likelihood of families attending the parenting program. Lessons on the potential value of a BE-infused approach to support outreach and engagement in parenting programs are discussed in the context of scaling up efforts.

Lisa A. Gennetian

x