Tong Guo, Associate Professor of Business Administration

Please note: Tong has left the "Economics" group at Duke University; some info here might not be up to date.

Tong Guo is an Associate Professor of Marketing at Duke University’s Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo studies the causal role of information in marketing and its policy implications, especially in the domain of healthcare, new technology and consumer protection. To do so, she uses a collection of methodologies from econometrics, machine learning, quasi-experiments, and online experiments. Her research explores the heterogeneous effects in healthcare marketing under the mandated information disclosure, consumer responses to misinformation in ads, moral hazard in airline loyalty programs, biotech adoptions, marijuana legalization and opioid prescriptions. She serves on the Editorial Board of Marketing Science.

Tong Guo is a faculty fellow at 2022 AMA Sheth Foundation Doctoral Consortium, 2022 ISMS Early Career Scholars Camp Fellow, the finalist of the 2018 UM ProQuest Distinguished Dissertation Awards, the 2017 AMA Sheth Foundation Doctoral Consortium Fellow, and the 2016 INFORMS Marketing Science Doctoral Consortium Fellow. 

Tong received her BS and BA at Peking University, her MA in Economics at Duke University, and her PhD in Marketing at the University of Michigan, Ann Arbor. At Fuqua, Tong teaches Strategic Brand Management in the Daytime MBA and Executive MBA programs. She also taught Marketing Core in the MMS programs and was recognized as the DKU Runner-Up for Excellence in Teaching in 2021-22.

Contact Info:

Office Location:
Email Address:
Web Page:	https://www.fuqua.duke.edu/faculty/tong-guo

Teaching (Spring 2024):

• MARKETNG 799.301, STRATEGIC BRAND & PRODUCT MGMT Synopsis

  Fuqua LILLY, TuF 10:30 AM-12:45 PM

• MARKETNG 799.302, STRATEGIC BRAND & PRODUCT MGMT Synopsis

  Fuqua LILLY, TuF 01:45 PM-04:00 PM

Education:

Ph.D.

University of Michigan, Ann Arbor

2018

Recent Publications   (More Publications)

1. Orhun, AY; Guo, T; Hagemann, A, Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard, Marketing Science, vol. forthcoming (January, 2022), Institute for Operations Research and Management Sciences [doi]
2. Fong, J; Guo, T; Rao, A, Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior, Journal of Marketing Research no. forthcoming (2022), SAGE Publications  [abs]
3. Cheon, H; Guo, T; Manchanda, P; Sriram, S, The Impact of Medical Marijuana Legalization on Opioid Prescriptions (August, 2021)
4. Guo, T; Sriram, S; Manchanda, P, The Effect of Information Disclosure on Industry Payments to Physicians, Journal of Marketing Research, vol. 58 no. 1 (February, 2021), pp. 115-140, SAGE Publications [doi]  [abs]
5. Proserpio, D; Hauser, JR; Liu, X; Amano, T; Burnap, A; Guo, T; Lee, D; Lewis, R; Misra, K; Schwarz, E; Timoshenko, A; Xu, L; Yoganarasimhan, H, Soul and machine (learning), Marketing Letters, vol. 31 no. 4 (December, 2020), pp. 393-404 [doi]  [abs]