Research Interests for Martha Reeves

Research Interests:

Dr. Reeves received her BA from the University of Montana, her MA from Truman State University, and her Ph.D. in human resources management and industrial relations from the University of Keele, United Kingdom. She has published articles on reward management, virtual teams, and appraisal systems and is the author of Suppressed, Forced Out and Fired (Greenwood Press, 2000), focusing on the mechanisms of gender discrimination at work.

Keywords:
Branding (Marketing), Creative destruction, Gender, Gender History and Theory, Leadership, Marketing, Marketing, advertising
Recent Publications
  1. M. Reeves, 21c Museum Hotels: A Company Breaking Branding and Product Conventions, Journal of Brand Strategy, vol. 4 no. 3 (2015), pp. 243-250, Henry Stewart LLP, London UK [abs]
  2. M. Reeves, Business and Management Strategies in Healthcare, in Business and Management Strategies in Healthcare (September, 2014), Certified Medical Representatives (CRM) (I was a contributor and consultant..)
  3. M. Reeves, Leadership and Management in the Biopharmaceutical Industry, in Leadership and Management in the Biopharmaceutical Industry (August, 2014), Certified Medical Representatives (CRM) (I was a contributor and consultant for this publication.)
  4. Reeves, M, Supply Chain Management in Sri Lanka, in Female Entrepreneurship and the New Venture Creation, edited by Kariv, D (September, 2013), pp. 174-180, Routledge, ISBN 978-0-415-89687
  5. Reeves, M; Sabharwal, N, Microfinance and mobile banking for the bottom of the pyramid, Journal of Enterprising Communities: People and Places in the Global Economy, vol. 7 no. 2 (May, 2013), pp. 155-166, Emerald, ISSN 1750-6204 [doi]