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Research Interests for William M. O'Barr

Research Interests: Anthropology and law (current project: book in porogress on the history of theory in legal anthropology), advertising and society (current project: continued development of my online book about advertising and society at and field research in the advertising traditions of England, Russia, and other countries)

William M. O'Barr, Ph.D. Northwestern 1969, is currently writing books about advertising and masculinity and about the history of legal anthropology. His extensive publications focus primarily on legal anthropology and include such concerns as law and politics in rural Africa, communication in trial courtrooms in America, and access to justice. His research sites have included rural villages in East Africa, trial courtrooms in the United States and Canada, and many of the organizations that are collectively referred to as "Madison Avenue." His publications include Tradition and Identity in Changing Africa (1973); Linguistics Evidence (1982); Language and Power (1984); Rules versus Relationships: The Ethnography of Legal Discourse (with John M. Conley; 1990); Fortune and Folly: The Wealth and Power of Institutional Investing (also with Conley; 1992), and Culture and the Ad: Exploring Otherness in the World of Advertising (1994); and Just Words: Language, Law and Power (The University of Chicago Press, 1998).

Legal anthropology, sociolinguistics, discourse analysis, Africa, US
Areas of Interest:

Legal anthropology
discourse analysis

Recent Publications
  1. O'Barr, WM, A History of Theory in Legal Anthropology (February, 2014)
  2. Barr, WMO, Native Americans in Advertising, in (April, 2013)
  3. O'Barr, WM, Combining Approahces: Some Reflections on Two Decades of Collaborative Research, Polar, vol. 22 (January, 2013)
  4. W.M. O'Barr, Sexuality, Race, and Ethnicity in Advertising, in ADText (Summer, 2012), ISBN
  5. Barr, WMO, Super Bowl Commercials: America’s Annual Festival of Advertising, in ADText (Spring, 2012), ISBN

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