Research Interests for James R. Bettman

Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Adaptation, Psychological, Adolescent, Adult, Affect, Attention, Awareness, Brain Mapping, Cerebral Cortex, Choice Behavior, Cognition, Cognitive Dissonance, Decision Making, Emotions, Female, Gambling, Humans, Image Processing, Computer-Assisted, Individuality, Logistic Models, Magnetic Resonance Imaging, Male, Middle Aged, Motivation, Nerve Net, Neuropsychological Tests, Oxygen, Predictive Value of Tests, Probability, Psychology, Questionnaires, Reward, Risk-Taking, Social Behavior, Thinking, Unconscious (Psychology), Young Adult
Recent Publications   (search)
  1. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ, Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense, Journal of Consumer Research, vol. 45 no. 6 (April, 2019), pp. 1164-1193 [doi[abs].
  2. Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ, The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions, Management Science, vol. 65 no. 7 (January, 2019), pp. 3353-3381 [doi[abs].
  3. Escalas, JE; Bettman, JR, Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging, Journal of Advertising, vol. 46 no. 2 (April, 2017), pp. 297-308, Informa UK Limited [doi[abs].
  4. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL, "Paper or plastic?": How we pay influences post-transaction connection, Journal of Consumer Research, vol. 42 no. 5 (January, 2016), pp. 688-708, Oxford University Press (OUP) [doi[abs].
  5. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J, Contemplating the futures of branding, in Strong Brands, Strong Relationships (June, 2015), pp. 395-414, Routledge [doi].