Publications [#253878] of James Shah

Journal Articles

1. Shah, JY; Kruglanski, AW (2003). When opportunity knocks: bottom-up priming of goals by means and its effects on self-regulation.. Journal of personality and social psychology, 84(6), 1109-1122.
   (last updated on 2024/04/15)

   Abstract:
   Four studies using general attribute goals or specific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, specific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to "bottom-up" priming by its attainment means improved task persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance.