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James R. Bettman, Burlington Industries Professor of Business Administration and Professor of Psychology & Neuroscience and Faculty Network Member of Duke Institute for Brain Sciences

James R. Bettman
Contact Info:
Office Location:  Fuqua Sch of Bus, Durham, NC 27708
Email Address:   send me a message
Web Page:   http://www.fuqua.duke.edu/faculty/james-bettman

Teaching (Fall 2019):

  • Ba 962.01, Sem consumer behavior Synopsis
    Fuqua 14, Tu 01:30 PM-04:30 PM
Education:

Ph.D.Yale University1969
M.Phil.Yale University1969
B.A.Yale University1965
Research Interests: Consumer Behavior, Decision Making, Emotion and Choice

Areas of Interest:

Consumer Decision Making

Curriculum Vitae
Recent Publications   (More Publications)   (search)

  1. Liu, PJ; Lamberton, C; Bettman, JR; Fitzsimons, GJ (2019). Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense. Journal of Consumer Research, 45(6), 1164-1193. [doi]  [abs]
  2. Liu, PJ; Haws, KL; Scherr, K; Redden, JP; Bettman, JR; Fitzsimons, GJ (2019). The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions. Management Science, 65(7), 3353-3381. [doi]  [abs]
  3. Escalas, JE; Bettman, JR (2017). Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging. Journal of Advertising, 46(2), 297-308. [doi]  [abs]
  4. Shah, AM; Eisenkraft, N; Bettman, JR; Chartrand, TL (2016). "Paper or plastic?": How we pay influences post-transaction connection. Journal of Consumer Research, 42(5), 688-708. [doi]  [abs]
  5. Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J "Contemplating the futures of branding." Strong Brands, Strong Relationships. Routledge, June, 2015: 395-414. [doi]

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