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Publications of Martha Reeves    :chronological  alphabetical  combined listing:

%% Books   
   Author = {Reeves, M},
   Title = {Women in Business},
   Publisher = {Routledge},
   Year = {2010},
   Month = {May},
   Key = {fds257318}

   Author = {Reeves, ME},
   Title = {Suppressed, forced out and fired: how successful women lose
             their jobs},
   Publisher = {Greenwood Press, Westport, CT},
   Year = {2000},
   Key = {fds257317}

%% Book Chapters   
   Author = {Reeves, M},
   Title = {Supply Chain Management in Sri Lanka},
   Pages = {174-180},
   Booktitle = {Female Entrepreneurship and the New Venture
   Publisher = {Routledge},
   Editor = {Kariv, D},
   Year = {2013},
   Month = {September},
   ISBN = {978-0-415-89687},
   Key = {fds257314}

   Author = {Reeves, M},
   Title = {Sri-Lanka: Supply Chain Problems for New Venture
   Booktitle = {Female Entrepreneurship and the New Venture
   Publisher = {Routledge},
   Editor = {Kariv, DD},
   Year = {2012},
   Key = {fds257316}

   Author = {Reeves, M and Furst, S},
   Title = {Virtual Teams in an Executive Education Training
   Booktitle = {Virtual and Collaborative Teams: Process, Technologies and
   Publisher = {Idea Group Publishing, Hershey, PA},
   Year = {2004},
   Key = {fds257315}

%% Papers Published   
   Author = {M. Reeves},
   Title = {21c Museum Hotels: A Company Breaking Branding and Product
   Journal = {Journal of Brand Strategy},
   Volume = {4},
   Number = {3},
   Pages = {243-250},
   Publisher = {Henry Stewart LLP},
   Address = {London UK},
   Year = {2015},
   Abstract = {Abstract This case study of 21c Museum Hotels introduces a
             new concept in hotel branding, that of combining three
             strong elements not formerly developed by boutique hotels: a
             first class restaurant, an art museum with large gallery
             spaces, and a deluxe hotel. The case discusses how the
             owners have branded this unconventional business, their
             differentiation strategies, their engagement with local
             communities, and how they have used a wide variety of
             marketing communication methods to engage potential
             customers. In addition, the article discusses challenges for
             the business.},
   Key = {fds227096}

   Author = {M. Reeves},
   Title = {Business and Management Strategies in Healthcare},
   Booktitle = {Business and Management Strategies in Healthcare},
   Publisher = {Certified Medical Representatives (CRM)},
   Year = {2014},
   Month = {September},
   Key = {fds225222}

   Author = {M. Reeves},
   Title = {Leadership and Management in the Biopharmaceutical
   Booktitle = {Leadership and Management in the Biopharmaceutical
   Publisher = {Certified Medical Representatives (CRM)},
   Year = {2014},
   Month = {August},
   Key = {fds225223}

   Author = {Reeves, M and Sabharwal, N},
   Title = {Microfinance and mobile banking for the bottom of the
   Journal = {Journal of Enterprising Communities: People and Places in
             the Global Economy},
   Volume = {7},
   Number = {2},
   Pages = {155-166},
   Publisher = {Emerald},
   Year = {2013},
   Month = {May},
   ISSN = {1750-6204},
   url = {},
   Doi = {10.1108/17506201311325805},
   Key = {fds257319}

   Author = {Reeves, M},
   Title = {Brand partnerships as joint ventures: A comparison of two
             partnerships in the small non-profit arena},
   Journal = {Journal of Brand Management},
   Volume = {20},
   Number = {3},
   Pages = {241-254},
   Publisher = {Springer Nature},
   Year = {2013},
   Month = {January},
   url = {},
   Abstract = {Through a case study approach, this article explores how
             non-profits can effectively participate in joint ventures
             with larger, for-profit institutions. In addition to
             offering a new product or service, these partnerships should
             build the brands of both organizations. The similarity
             between for-profit business joint ventures and non-profit
             joint ventures is examined. The author compares two
             non-profit joint ventures-one successful and one
             unsuccessful-to demonstrate the importance of several
             aspects of joint ventures. Just as in business ventures,
             non-profits must carefully select their partners, have a
             clear understanding of roles and responsibilities, engage in
             open communication, and have a written charter of each
             partner's roles and responsibilities. Most importantly,
             non-profits must ensure that they are treated as equal
             partners and that their brand is reinforced in any
             communication to their stakeholders. © 2013 Macmillan
             Publishers Ltd.},
   Doi = {10.1057/bm.2012.36},
   Key = {fds257320}

   Author = {M. Reeves and Reeves, M and Brady, R and Isaacs, R},
   Title = {Sector, Size, Stability, and Scandal: Explaining the
             Presence of Female Executives in Fortune
   Journal = {Gender and Management},
   Pages = {25-25},
   Year = {2010},
   Month = {November},
   Key = {fds257322}

   Author = {M. Reeves and Furst, SA and Reeves, M},
   Title = {Queens of the hill: Creative destruction and the emergence
             of executive leadership of women},
   Journal = {The Leadership Quarterly},
   Volume = {19},
   Number = {3},
   Pages = {372-384},
   Publisher = {Elsevier BV},
   Year = {2008},
   Month = {June},
   ISSN = {1048-9843},
   url = {},
   Abstract = {Despite penetrating the middle management ranks of many U.S.
             businesses, women continue to lag far behind men in their
             appointments to top leadership positions. Many explanations
             exist for why the glass ceiling exists, but few theories
             offer suggestions for how women break through this ceiling.
             In this paper we propose that the concept of 'creative
             destruction' can help us understand why some women ascend to
             leadership positions. Using empirical research and anecdotal
             evidence from the experiences of several high-profile female
             executives, we argue that women may rise to leadership
             positions in turbulent environments that are receptive to
             new talent and open to innovative, bold ideas. Further, we
             propose that under these conditions women may be seen as
             especially attractive candidates to guide organizations
             because they are perceived to utilize a leadership style
             that promotes openness and inclusion, and facilitates
             change. © 2008 Elsevier Inc. All rights
   Doi = {10.1016/j.leaqua.2008.03.001},
   Key = {fds257321}

   Author = {Furst S. and Reeves M.},
   Title = {Managing the life cycle of virtual teams},
   Journal = {The Academy of Management Executive},
   Volume = {18},
   Number = {2},
   Pages = {6-20},
   Publisher = {Briarcliff Manor},
   Year = {2004},
   Month = {May},
   Key = {fds38458}

   Author = {Furst, SA and Reeves, M and Rosen, B and Blackburn,
   Title = {Managing the life cycle of virtual teams},
   Journal = {Academy of Management Perspectives},
   Volume = {18},
   Number = {2},
   Pages = {6-20},
   Publisher = {Academy of Management},
   Year = {2004},
   Month = {May},
   ISSN = {1079-5545},
   url = {},
   Doi = {10.5465/ame.2004.13837468},
   Key = {fds257323}

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