Marketing Tenure Track Faculty Database
Marketing
Fuqua School of Business
Duke University

 HOME > Fuqua > Marketing > Tenure Track Faculty    Search Help Login 

Publications [#265911] of Dan Ariely

Books

  1. Ariely, D, The Upside of Irrationality The Unexpected Benefits of Defying Logic (May, 2011), pp. 368 pages, Harper Perennial, ISBN 9780061995040
    (last updated on 2026/01/18)

    Abstract:
    The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.


Duke University * Marketing * Faculty * Affiliated * Staff * Reload * Login
x