Gavan J. Fitzsimons, F.M. Kirby Research Fellow and Professor of Marketing and Psychology

Contact Info:

Office Location:	Fuqua School of Business
Office Phone:	+1.919.660.7793
Email Address:
Web Pages:	http://faculty.fuqua.duke.edu/~gavan/bio/ http://faculty.fuqua.duke.edu/~gavan/bio/MaSC_lab/MaSC_Home.html

Education:

Ph.D.	Columbia University	1995
M.B.A. Marketing and Finance	The Ivey School, The University of Western Ontario	2005
M.Phil.	Columbia University	1994
M.B.A.	University of Western Ontario (Canada)	1991
B.S.	University of Western Ontario (Canada)	1988
BS Chemistry	The University of Western Ontario	1988

Specialties:

Children and Marketing

Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Areas of Interest:

Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments

Curriculum Vitae

Current Ph.D. Students   (Former Students)

Recent Publications   (More Publications)

1. Brick, DJ; Wight, KG; Bettman, JR; Chartrand, TL; Fitzsimons, GJ, Celebrate Good Times: How Celebrations Increase Perceived Social Support, Journal of Public Policy & Marketing, vol. 42 no. 2 (April, 2023), pp. 115-132 [doi]  [abs]
2. Howe, HS; Zhou, L; Dias, RS; Fitzsimons, GJ, Aha over Haha: Brands benefit more from being clever than from being funny, Journal of Consumer Psychology, vol. 33 no. 1 (January, 2023), pp. 107-114 [doi]  [abs]
3. Howe, HS; Ubel, PA; Fitzsimons, GJ, Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice, Journal of the Association for Consumer Research, vol. 7 no. 4 (October, 2022), pp. 393-402 [doi]  [abs]
4. van Breen, JA; Kutlaca, M; Koç, Y; Jeronimus, BF; Reitsema, AM; Jovanović, V; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Abakoumkin, G; Khaiyom, JHA; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanovic, K; Danyliuk, I; Dash, A; Di Santo, D; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jiang, D-Y; Kamenov, Ž; Kende, A; Keng, S-L; Kieu, TTT; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Lantos, NA; Lemay, EP; Lesmana, CBJ; Louis, WR; Lueders, A; Malik, NI; Martinez, A; McCabe, K; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O'Keefe, PA; Olivas Osuna, JJ; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Schumpe, BM; Selim, HA; Stanton, MV; Sultana, S; Sutton, RM; Tseliou, E; Utsugi, A; van Lissa, CJ; van Veen, K; vanDellen, MR; Vázquez, A; Wollast, R; Wai-Lan Yeung, V; Zand, S; Žeželj, IL; Zheng, B; Zick, A; Zúñiga, C; Leander, NP, Lockdown Lives: A Longitudinal Study of Inter-Relationships Among Feelings of Loneliness, Social Contacts, and Solidarity During the COVID-19 Lockdown in Early 2020., Personality & Social Psychology Bulletin, vol. 48 no. 9 (September, 2022), pp. 1315-1330 [doi]  [abs]
5. Brick, DJ; Zhou, L; Chartrand, TL; Fitzsimons, GJ, Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction, Journal of Consumer Psychology, vol. 32 no. 3 (July, 2022), pp. 387-405 [doi]  [abs]