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Gavan J. Fitzsimons, F.M. Kirby Research Fellow and Professor of Marketing and Psychology

Gavan J. Fitzsimons
Contact Info:
Office Location:  Fuqua School of Business
Office Phone:  +1.919.660.7793
Email Address: send me a message
Web Pages:  http://faculty.fuqua.duke.edu/~gavan/bio/
http://faculty.fuqua.duke.edu/~gavan/bio/MaSC_lab/MaSC_Home.html

Education:

Ph.D.Columbia University1995
M.B.A. Marketing and FinanceThe Ivey School, The University of Western Ontario2005
M.Phil.Columbia University1994
M.B.A.University of Western Ontario (Canada)1991
B.S.University of Western Ontario (Canada)1988
BS ChemistryThe University of Western Ontario1988
Specialties:

Children and Marketing
Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Areas of Interest:

Unintended and Nonconscious Consequences of Marketing Actions
Decision Making in Restricted Choice Environments

Curriculum Vitae
Current Ph.D. Students   (Former Students)

    Recent Publications   (More Publications)

    1. Keng, S-L; Stanton, MV; Haskins, LB; Almenara, CA; Ickovics, J; Jones, A; Grigsby-Toussaint, D; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Lemay, EP; vanDellen, MR; Abakoumkin, G; Abdul Khaiyom, JH; Ahmedi, V; Akkas, H; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanovic, K; Danyliuk, I; Dash, A; Di Santo, D; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jeronimus, BF; Jiang, D-Y; Jovanović, V; Kamenov, Ž; Kende, A; Kieu, TTT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Kutlaca, M; Lantos, NA; Lesmana, CBJ; Louis, WR; Lueders, A; Maj, M; Malik, NI; Martinez, A; McCabe, KO; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O'Keefe, PA; Osuna, JJO; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Reitsema, AM; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, EM; Schumpe, BM; Selim, HA; Stroebe, W; Sultana, S; Sutton, RM; Tseliou, E; Utsugi, A; van Breen, JA; Van Lissa, CJ; Van Veen, K; Vázquez, A; Wollast, R; Yeung, VW-L; Zand, S; Žeželj, IL; Zheng, B; Zick, A; Zúñiga, C; Leander, NP, COVID-19 stressors and health behaviors: A multilevel longitudinal study across 86 countries., Preventive Medicine Reports, vol. 27 (June, 2022), pp. 101764 [doi]  [abs]
    2. Van Lissa, CJ; Stroebe, W; vanDellen, MR; Leander, NP; Agostini, M; Draws, T; Grygoryshyn, A; Gützgow, B; Kreienkamp, J; Vetter, CS; Abakoumkin, G; Abdul Khaiyom, JH; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Kida, EB; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanović, K; Danyliuk, I; Dash, A; Di Santo, D; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, GJ; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jeronimus, BF; Jiang, D-Y; Jovanović, V; Kamenov, Ž; Kende, A; Keng, S-L; Thanh Kieu, TT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanksi, AW; Kurapov, A; Kutlaca, M; Lantos, NA; Lemay, EP; Jaya Lesmana, CB; Louis, WR; Lueders, A; Malik, NI; Martinez, AP; McCabe, KO; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O'Keefe, PA; Olivas Osuna, JJ; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, JH; Reitsema, AM; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, EM; Schumpe, BM; Selim, HA; Stanton, MV; Sultana, S; Sutton, RM; Tseliou, E; Utsugi, A; Anne van Breen, J; Van Veen, K; Vázquez, A; Wollast, R; Wai-Lan Yeung, V; Zand, S; Žeželj, IL; Zheng, B; Zick, A; Zúñiga, C; Bélanger, JJ, Using machine learning to identify important predictors of COVID-19 infection prevention behaviors during the early phase of the pandemic., Patterns (N Y), vol. 3 no. 4 (April, 2022), pp. 100482 [doi]  [abs]
    3. Schumpe, BM; Van Lissa, CJ; Bélanger, JJ; Ruggeri, K; Mierau, J; Nisa, CF; Molinario, E; Gelfand, MJ; Stroebe, W; Agostini, M; Gützkow, B; Jeronimus, BF; Kreienkamp, J; Kutlaca, M; Lemay, EP; Reitsema, AM; vanDellen, MR; Abakoumkin, G; Abdul Khaiyom, JH; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanović, K; Danyliuk, I; Dash, A; Di Santo, D; Douglas, KM; Enea, V; Faller, D; Fitzsimons, GJ; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jiang, D-Y; Jovanović, V; Kamenov, Z; Kende, A; Keng, S-L; Kieu, TTT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Lantos, NA; Lesmana, CBJ; Louis, WR; Lueders, A; Malik, NI; Martinez, AP; McCabe, KO; Mehulić, J; Milla, MN; Mohammed, I; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nyúl, B; O'Keefe, PA; Olivas Osuna, JJ; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, JH; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Selim, HA; Stanton, MV; Sultana, S; Sutton, RM; Tseliou, E; Utsugi, A; van Breen, JA; Van Veen, K; Vázquez, A; Wollast, R; Yeung, VW-L; Zand, S; Žeželj, IL; Zheng, B; Zick, A; Zúñiga, C; Leander, NP, Predictors of adherence to public health behaviors for fighting COVID-19 derived from longitudinal data., Scientific Reports, vol. 12 no. 1 (March, 2022), pp. 3824 [doi]  [abs]
    4. Enea, V; Eisenbeck, N; Carreno, DF; Douglas, KM; Sutton, RM; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Abakoumkin, G; Abdul Khaiyom, JH; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Berisha Kida, E; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanovic, K; Danyliuk, I; Dash, A; Di Santo, D; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Grzymala-Moszczynska, J; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jeronimus, BF; Jiang, D-Y; Jovanović, V; Kamenov, Ž; Kende, A; Keng, S-L; Kieu, TTT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanski, AW; Kurapov, A; Kutlaca, M; Lantos, NA; Lemay, EP; Lesmana, CBJ; Louis, WR; Lueders, A; Malik, NI; Martinez, A; McCabe, KO; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyúl, B; O'Keefe, PA; Osuna, JJO; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Reitsema, AM; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Schumpe, BM; Selim, HA; Stanton, MV; Sultana, S; Tseliou, E; Utsugi, A; van Breen, JA; Van Lissa, CJ; Van Veen, K; vanDellen, MR; Vázquez, A; Wollast, R; Yeung, VW-L; Zand, S; Žeželj, IL; Zheng, B; Zick, A; Zúñiga, C; Leander, NP, Intentions to be Vaccinated Against COVID-19: The Role of Prosociality and Conspiracy Beliefs across 20 Countries., Health Communication (January, 2022), pp. 1-10 [doi]  [abs]
    5. Stroebe, W; vanDellen, MR; Abakoumkin, G; Lemay, EP; Schiavone, WM; Agostini, M; Bélanger, JJ; Gützkow, B; Kreienkamp, J; Reitsema, AM; Khaiyom, JHA; Ahmedi, V; Akkas, H; Almenara, CA; Atta, M; Bagci, SC; Basel, S; Kida, EB; Bernardo, ABI; Buttrick, NR; Chobthamkit, P; Choi, H-S; Cristea, M; Csaba, S; Damnjanović, K; Danyliuk, I; Dash, A; Santo, DD; Douglas, KM; Enea, V; Faller, DG; Fitzsimons, G; Gheorghiu, A; Gómez, Á; Hamaidia, A; Han, Q; Helmy, M; Hudiyana, J; Jeronimus, BF; Jiang, D-Y; Jovanović, V; Kamenov, Ž; Kende, A; Keng, S-L; Kieu, TTT; Koc, Y; Kovyazina, K; Kozytska, I; Krause, J; Kruglanksi, AW; Kurapov, A; Kutlaca, M; Lantos, NA; Lemsmana, CBJ; Louis, WR; Lueders, A; Malik, NI; Martinez, A; McCabe, KO; Mehulić, J; Milla, MN; Mohammed, I; Molinario, E; Moyano, M; Muhammad, H; Mula, S; Muluk, H; Myroniuk, S; Najafi, R; Nisa, CF; Nyú, B; O'Keefe, PA; Osuna, JJO; Osin, EN; Park, J; Pica, G; Pierro, A; Rees, J; Resta, E; Rullo, M; Ryan, MK; Samekin, A; Santtila, P; Sasin, E; Schumpe, BM; Selim, HA; Stanton, MV; Sultana, S; Sutton, RM; Tseliou, E; Utsugi, A; van Breen, JA; Van Lissa, CJ; Van Veen, K; Vázquez, A; Wollast, R; Yeung, VW-L; Zand, S; Žeželj, IL; Zheng, B; Zick, A; Zúñiga, C; Leander, NP, Correction: Politicization of COVID-19 health-protective behaviors in the United States: Longitudinal and cross-national evidence., Plos One, vol. 17 no. 1 (January, 2022), pp. e0263100 [doi]  [abs]


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