Marketing Tenure Track Faculty Database
Fuqua School of Business
Duke University

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Christine Moorman, T. Austin Finch, Sr. Professor

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Research Interests: Marketing Strategy, New Products, Consumer Behavior

Areas of Interest:

The nature and effects of market information utilization activities by consumers, managers, and organizations
Currently focused on how information utilization activities impact the design and implementation of marketing strategies and new product development as well as the effective functioning of markets

Curriculum Vitae

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