Publications [#301596] of Peter A Ubel

	Tenure Track Faculty Database Marketing Fuqua School of Business Duke University
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Journal Articles

Blumenthal-Barby, JS; McGuire, AL; Green, RC; Ubel, PA, How behavioral economics can help to avoid 'The last mile problem' in whole genome sequencing., Genome medicine, vol. 7 no. 1 (January, 2015), pp. 3 [doi]
(last updated on 2026/01/16)
Abstract:
Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the 'last mile problem' - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.