Marketing Tenure Track Faculty Database
Marketing
Fuqua School of Business
Duke University

 HOME > Fuqua > Marketing > Tenure Track Faculty    Search Help Login 

Publications [#301641] of Peter A Ubel

Journal Articles

  1. Levy, H; Ubel, PA; Dillard, AJ; Weir, DR; Fagerlin, A, Health numeracy: the importance of domain in assessing numeracy., Medical decision making : an international journal of the Society for Medical Decision Making, vol. 34 no. 1 (January, 2014), pp. 107-115 [23824401], [doi]
    (last updated on 2026/01/16)

    Abstract:

    Background and objective

    Existing research concludes that measures of general numeracy can be used to predict individuals' ability to assess health risks. We posit that the domain in which questions are posed affects the ability to perform mathematical tasks, raising the possibility of a separate construct of "health numeracy" that is distinct from general numeracy. The objective was to determine whether older adults' ability to perform simple math depends on domain.

    Methods

    Community-based participants completed 4 math questions posed in 3 different domains: a health domain, a financial domain, and a pure math domain. Participants were 962 individuals aged 55 and older, representative of the community-dwelling US population over age 54.

    Results

    We found that respondents performed significantly worse when questions were posed in the health domain (54% correct) than in either the pure math domain (66% correct) or the financial domain (63% correct). Our experimental measure of numeracy consisted of only 4 questions, and it is possible that the apparent effect of domain is specific to the mathematical tasks that these questions require.

    Conclusions

    These results suggest that health numeracy is strongly related to general numeracy but that the 2 constructs may not be the same. Further research is needed into how different aspects of general numeracy and health numeracy translate into actual medical decisions.

Duke University * Marketing * Faculty * Affiliated * Staff * Reload * Login
x