Marketing Tenure Track Faculty Database
Marketing
Fuqua School of Business
Duke University

 HOME > Fuqua > Marketing > Tenure Track Faculty    Search Help Login 

Publications [#301819] of Peter A Ubel

Journal Articles

  1. Kozminski, MA; Neumann, PJ; Nadler, ES; Jankovic, A; Ubel, PA, How long and how well: oncologists' attitudes toward the relative value of life-prolonging v. quality of life-enhancing treatments., Medical decision making : an international journal of the Society for Medical Decision Making, vol. 31 no. 3 (May, 2011), pp. 380-385 [21088130], [doi]
    (last updated on 2026/01/17)

    Abstract:

    Objective

    To determine how oncologists value quality-enhancing v. life-prolonging outcomes attributable to chemotherapy.

    Methods

    The authors surveyed a random sample of 1379 US medical oncologists (members of the American Society of Clinical Oncology), presenting them with 2 scenarios involving a hypothetical new chemotherapy drug. Given their responses, the authors derived the implicit cost-effectiveness ratios each physician attributed to quality-enhancing and life-prolonging chemotherapies.

    Results

    The authors received responses from 58% of the oncologists surveyed. On average, the responses implied that oncologists were willing to prescribe treatments that cost $245,972 per quality-adjusted life-year (QALY; SD $243,663 per QALY) in life-prolonging situations v. only $119,082 per QALY (SD $197,048 per QALY) for treatments that improve quality of life but do not prolong survival (P < 0.001). This difference did not depend on age, gender, percentage of time in clinical work, or self-reported preparedness to use and interpret cost-effectiveness information (P > 0.05 for all specifications). Differences across these situations persisted even among those who considered themselves to be "well-prepared" to make cost-effectiveness decisions.

    Conclusion

    Cost-effectiveness thresholds for oncologists vary widely for life-prolonging chemotherapy compared to treatments that only enhance quality of life. This difference suggests that oncologists value length of survival more highly than quality of life when making chemotherapy decisions.

Duke University * Marketing * Faculty * Affiliated * Staff * Reload * Login
x