Publications [#313231] of Arie Y. Lewin

Book Chapters

1. Lewin, AY; Sakano, T; Yamada, N, Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation, in Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe (December, 2000), pp. 123-140, Palgrave Macmillan
   (last updated on 2023/06/01)

   Abstract:
   More than a reader for business people in Southeast Asia, the book should be of interest to policy makers and all those interested in the shift from national to transnational business.