Publications [#349605] of Ryan C. McDevitt

Journal Articles

1. Goldfarb, A; McDevitt, RC; Samila, S; Silverman, BS, The effect of social interaction on economic transactions: Evidence from changes in two retail formats, Management Science, vol. 61 no. 12 (December, 2015), pp. 2963-2981 [doi]
   (last updated on 2026/01/07)

   Abstract:
   Examining changes in two different retail formats, we show that consumers alter their purchases depending on the retail environment. In both settings, the change in behavior coincides with a reduction in the interpersonal interaction required to complete a transaction. As such, we contend that the format changes reduced a "social friction" that would otherwise inhibit consumers due to an implicit cost associated with ordering certain items in social settings.