Publications of Tong Guo    :chronological  alphabetical  combined  bibtex listing:

Journal Articles

1. Orhun, AY; Guo, T; Hagemann, A, Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard, Marketing Science, vol. forthcoming (January, 2022), Institute for Operations Research and Management Sciences [doi]
2. Fong, J; Guo, T; Rao, A, Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior, Journal of Marketing Research no. forthcoming (2022), SAGE Publications  [abs]
3. Cheon, H; Guo, T; Manchanda, P; Sriram, S, The Impact of Medical Marijuana Legalization on Opioid Prescriptions (August, 2021)
4. Guo, T; Sriram, S; Manchanda, P, The Effect of Information Disclosure on Industry Payments to Physicians, Journal of Marketing Research, vol. 58 no. 1 (February, 2021), pp. 115-140, SAGE Publications [doi]  [abs]
5. Proserpio, D; Hauser, JR; Liu, X; Amano, T; Burnap, A; Guo, T; Lee, D; Lewis, R; Misra, K; Schwarz, E; Timoshenko, A; Xu, L; Yoganarasimhan, H, Soul and machine (learning), Marketing Letters, vol. 31 no. 4 (December, 2020), pp. 393-404 [doi]  [abs]
6. Guo, T; Sriram, S; Manchanda, P, “Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior, Marketing Science, vol. 39 no. 3 (January, 2020), pp. 516-539 [doi]  [abs]
7. Sloan, FA; Eldred, LM; Guo, T; Xu, Y, Are People Overoptimistic about the Effects of Heavy Drinking?, Journal of Risk and Uncertainty, vol. 47 no. 1 (August, 2013), pp. 93-127 [doi]  [abs]