Publications [#317816] of Philip M. Napoli

Chapters in Books

1. Napoli, PM; Lavrakas, PJ; Callegaro, M, Internet and mobile ratings panels, in Online Panel Research A Data Quality Perspective (May, 2014), pp. 387-407, JOHN WILEY & SONS LTD, ISBN 9781119941774 [doi]
   (last updated on 2025/08/10)

   Abstract:
   This chapter examines how Internet (PC and mobile) ratings panels are constructed, managed, and utilized. We provide an overview of the history and evolution of Internet/mobile ratings panels and examines the methodological challenges associated with creating and maintaining accurate and reliable Internet/mobile ratings panels. The research that has assessed the accuracy and validity of online panel data is critically discussed; as well as research that illustrates the type of scholarly and applied research questions that can be investigated using online ratings panel data. The chapter concludes with a discussion of the future of online ratings panels within the rapidly evolving field of Internet audience measurement.