Publications [#317795] of Anirudh Krishna

Journal Articles

1. Meyer, R; Erdem, T; Feinberg, F; Gilboa, I; Hutchinson, W; Krishna, A; Lippman, S; Mela, C; Pazgal, A; Prelec, D; Steckel, J, Dynamic influences on individual choice behavior, Marketing Letters, vol. 8 no. 3 (January, 1997), pp. 349-360 [doi] .