Publications [#317796] of Anirudh Krishna

Journal Articles

1. Harlam, BA; Krishna, A; Lehmann, DR; Mela, C, Impact of bundle type, price framing and familiarity on purchase intention for the bundle, Journal of Business Research, vol. 33 no. 1 (January, 1995), pp. 57-66, Elsevier BV [doi] .