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Publications [#336939] of Grainne Fitzsimons

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Journal Articles

  1. Brick, DJ; Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ (2018). Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079. Journal of Consumer Research, 44(5), 1174. [doi]
    (last updated on 2021/01/25)

    In the article "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," by Danielle J. Brick, GrĂ¡inne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, doi: 10.1093/jcr/ucx079, the findings for studies 4 and 6 were incorrectly typeset using betas instead of B's. The original article has now been corrected. Oxford University Press apologizes for these production errors.

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