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Publications [#253878] of James Shah

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Journal Articles

  1. Shah, JY; Kruglanski, AW (2003). When opportunity knocks: bottom-up priming of goals by means and its effects on self-regulation.. Journal of Personality and Social Psychology, 84(6), 1109-1122. [doi]
    (last updated on 2022/05/24)

    Four studies using general attribute goals or specific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, specific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to "bottom-up" priming by its attainment means improved task persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance.

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